Many customer-facing employees don’t effectively use LinkedIn to build their brands. Here are six mistakes — and how employers can help.
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Not a Big Tech Firm? You Can Still Get the Attention of Industry Analysts
For B2B tech companies, building relationships with industry analysts is a proven way to generate leads, recruit investors, and get media attention. Here are six ways to cultivate these relationships.
A Nice Logo Won’t Cut It: Why Every B2B Brand Needs a Face
Sure, maybe your brand has a great logo, but that’s not enough these days. Every B2B brand needs a face — a spokesperson. Marketing veteran Darryl Praill explains how to find yours.
Is Print Dead? Not Even Close. How This Marketing Power Team Launched a Magazine
Many people say print is dead, but that’s just not the case. Magazines are a powerful marketing tool. Use these insights to help you launch your own.