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Online Marketing Lesson: Don’t Put All of Your Eggs in One Basket

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright.

Source: marketingland.com

I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an avid Google+ user (relatively few people are), imagine what would happen if Google+ were your preferred platform. Bam! Google swoops in and messes up a good thing for you — and they have every right to since it’s their property.

It’s so very important that businesses and marketers — especially small businesses — stop looking at Facebook or other social networks as a primary communication vehicle or website replacement. The rules change all the time. Facebook is as big as ever, but the ability for a business to reach customers and prospects is pretty much ZERO unless you want to pay to advertise on the platform.

Stop Confusing Message with Medium

  • Own your message and the site that houses it. Write it up/video it/photograph it and give it a home on your own domain.
  • Use social media for what it is . It’s a means for sharing your message and engaging with people. You can use it while it’s there.
  • Go old school. Email is middle age. Direct mail and sales cold calls are ancient. Regardless, they can and do still work.
  • Test the waters.  You may love your existing social platform of choice, but always be checking out new routes to your customers. There will be a day when that network no longer works for you. Keep your eyes and mind open.

How do Google’s changes affect you? Does this make you reconsider your current social media strategy?

What is a Marketing Technologist?

What is a Marketing Technologist?

There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to…Continue Reading

How Facebook Is Failing Local Businesses

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.

Source: www.fastcompany.com

Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.

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Tweets Will Begin Showing Up in Google Search Results

Tweets Will Begin Showing Up in Google Search Results

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”

Source: www.bloomberg.com

You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google. 

So, what do you need to start considering as updates to your Twitter strategy?

  • When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
  • When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
  • Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.

Are you excited about this new arrangement? What other changes are you considering?

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Have You Adjusted Your Social Media Approach for 2015?

Have You Adjusted Your Social Media Approach for 2015?

Last month, Pew Research Center released its Social Media Update 2014 reporting findings from a survey conducted in September 2014. The survey confirms the rumors you may have heard about the slowing user growth of Facebook; however, it does reveal that engagement on Facebook continues to increase. Other significant updates include information about the increased participation among online…Continue Reading

Don’t Fear Marketing Automation

Change is hard and the thought of having to learn new technology can be scary. That’s probably why marketing automation software only has a 16% adoption rate among North American B2B companies. (source: AdAge May 27, 2014) Some industries, of course, are ahead of the curve. Technology firms have a 65% adoption rate while finance,…Continue Reading

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