Latest Blog Posts
As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright.
I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an avid Google+ user (relatively few people are), imagine what would happen if Google+ were your preferred platform. Bam! Google swoops in and messes up a good thing for you — and they have every right to since it’s their property.
It’s so very important that businesses and marketers — especially small businesses — stop looking at Facebook or other social networks as a primary communication vehicle or website replacement. The rules change all the time. Facebook is as big as ever, but the ability for a business to reach customers and prospects is pretty much ZERO unless you want to pay to advertise on the platform.
How do Google’s changes affect you? Does this make you reconsider your current social media strategy?
There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to…Continue Reading
The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.
Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.
In the age of social selling, email seems to have lost some of its charm as a method for lead generation; however, it shouldn’t be overlooked. Email remains a great way to generate sales leads and convert more of your prospects into customers. Unfortunately, many times email gets a bad rap because best practices are…Continue Reading
Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use Snip.ly to add a call to action to every social share. Snip.ly is one of my favorite recent finds. Social media is all about…Continue Reading
The glory days of free reach on Facebook are behind us. It’s time to rethink your approach to Facebook and broaden your social media marketing approach. Source: www.jacksonmarketingservices.com It’s 2015. The good old days of free reach on Facebook are over. The days of depending solely on Facebook are over. Check out this post to…Continue Reading
“Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”
You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google.
So, what do you need to start considering as updates to your Twitter strategy?
Are you excited about this new arrangement? What other changes are you considering?
Last month, Pew Research Center released its Social Media Update 2014 reporting findings from a survey conducted in September 2014. The survey confirms the rumors you may have heard about the slowing user growth of Facebook; however, it does reveal that engagement on Facebook continues to increase. Other significant updates include information about the increased participation among online…Continue Reading
Not only are marketing professionals not investing in marketing automation technology, nearly half of them don’t even know what it is, according to a recent survey. Source: www.cio.com Yes, I’m on a marketing automation kick today. I take for granted, I guess, that everyone is as nerdy as I am. I love technology. I love…Continue Reading
Change is hard and the thought of having to learn new technology can be scary. That’s probably why marketing automation software only has a 16% adoption rate among North American B2B companies. (source: AdAge May 27, 2014) Some industries, of course, are ahead of the curve. Technology firms have a 65% adoption rate while finance,…Continue Reading