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Drive Steady Traffic to Your Company Blog

Anyone with an internet connection and basic writing skills to can broadcast his or her message to the world, and a blog is one of the most common outlets for sharing ideas and marketing to customers and prospects. It can be inexpensive and relatively easy to start. That’s why there is so much competition for readership. WordPress.com alone… Continue Reading

Looking for Some B2B Digital Marketing Best Practices? Look Here!

Do you have a B2B digital marketing strategy in place?  If not, it’s critical to your business to be involved digitally in this world that is now dominated by technology.  I’m not saying abandon traditional marketing methods completely, just make sure to incorporate new technology in your overall marketing plan.If you’re B2B small business hasn’t… Continue Reading

Did Mobilegeddon Hurt Your Organic Traffic?

Remember all the “Mobilegeddon” hoopla earlier this year? If not, here’s a reminder . . . . Back in April 2015, Google set a deadline of April 21 for website owners to have their sites mobile-optimized. As reported by Inc.com on May 7, 2015, the initial impact on non-optimized sites didn’t seem so bad: “We’re now a few… Continue Reading

Lead Tracking for Sales & Marketing

Lead tracking is a vital function of the sales & marketing department.  Marketing typically spends a lot of time and money driving prospects to their websites in an effort to convert them to customers.  There are various ways they drive traffic to the site: email campaigns, direct mailing, social media, content creation, ads, etc.  There… Continue Reading

Rev Up Sales Response with Marketing Automation

Top salespeople and entrepreneurs know about trigger events. They are those events and behaviors that signify sales opportunities. The types of trigger events that salespeople watch for include both external and internal events such as: A new company direction (internal) Mergers and acquisitions (internal) Eco-friendly initiatives (internal) Layoffs or rapid growth (internal) Industry regulations (external)… Continue Reading

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