The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.
Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:
- Am I prepared for the SEO marathon?
- Am I willing to budget a realistic amount for this undertaking?
As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.
Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.
As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: marketingland.com I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an… Continue Reading
There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to… Continue Reading