Latest Blog Posts
The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business. If you’re not familiar with what a marketing technologist does, then let me elaborate. As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers. About half are charged with helping craft new digital business models as well” (HBR).
You’ve probably noticed that the sales & marketing areas of most businesses are becoming the most tech-dependent areas in many organizations. The reason why is because they are the ones that interact with prospects, and most prospects these days are finding your business online. Sales & Marketing teams need to be active online to stay on top of evolving demands and understand the desires of customers and prospects.
If you’re a small to mid-sized B2B business, then you may not be able to afford to hire a full-time marketing technologist. So, what do you do? The best solution is to outsource those responsibilities. Yes, you will still need to pay someone to do the work, but it won’t be at all of the additional costs of hiring an employee.
Here are some reasons why you should consider outsourcing the marketing technologist position:
Here’s an excerpt from a recent post I published, “Increase Sales with Marketing Automation”, that explains how marketing automation can help your company.
Someone from a global brand-leading company filled out a form submission for an e-book. The marketing automation tool stored the prospect’s information in the system. The next time when that individual visited the site, I was notified and was able to see what pages she was viewing. I personally reached out to her in real time as she was on the site to answer any questions she had. She immediately responded and asked for some information, which I provided. It opened up the possibility to start a great conversation and provide some additional information to her so that she can learn more about our client and its product offering. If the client didn’t have a marketing automation tool, then we would never have known that the specific individual visited the site. It would have been a lost opportunity.
If you’ve been thinking about how a marketing technologist can improve your business, then you’re on the right track. If you’re not sure you can afford to hire one, then consider outsourcing it. This is a position that shouldn’t be overlooked if you want to grow your business. Jackson Marketing Services offers marketing technology management services for small and mid-sized organizations. Contact us to request a consultation!
Is your business using marketing automation to help drive business to your website? If so, then you understand the value it plays in your overall success. If not, then maybe you just haven’t been sold on the benefits it has to offer. Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Compaines using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?
Marketing automation is a huge part of many successful businesses. If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post. Learn how marketing automation can help improve your business.
All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam.
Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.
Referral and ghost spam is making some site owners go crazy. Their data is totally skewed. To help you address this bad traffic, I’ve compiled a list of referral spam resources. Check them out, and add your recommendations to my List.ly list!
The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.
Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:
As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.
Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.
As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: marketingland.com I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an… Continue Reading
There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to… Continue Reading
The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.
Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.
In the age of social selling, email seems to have lost some of its charm as a method for lead generation; however, it shouldn’t be overlooked. Email remains a great way to generate sales leads and convert more of your prospects into customers. Unfortunately, many times email gets a bad rap because best practices are… Continue Reading
Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use Snip.ly to add a call to action to every social share. Snip.ly is one of my favorite recent finds. Social media is all about… Continue Reading
The glory days of free reach on Facebook are behind us. It’s time to rethink your approach to Facebook and broaden your social media marketing approach. Source: www.jacksonmarketingservices.com It’s 2015. The good old days of free reach on Facebook are over. The days of depending solely on Facebook are over. Check out this post to… Continue Reading