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Rev Up Sales Response with Marketing Automation

Top salespeople and entrepreneurs know about trigger events. They are those events and behaviors that signify sales opportunities. The types of trigger events that salespeople watch for include both external and internal events such as: A new company direction (internal) Mergers and acquisitions (internal) Eco-friendly initiatives (internal) Layoffs or rapid growth (internal) Industry regulations (external)… Continue Reading

Does Your Business Need A Marketing Technologist?

The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business.  If you’re not familiar with what a marketing technologist does, then let me elaborate.  As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as… Continue Reading

Marketing Automation: Why It’s So Important To Your Business

Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Compaines using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?

Source: www.linkedin.com

Marketing automation is a huge part of many successful businesses.  If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post.  Learn how marketing automation can help improve your business.  

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Seeing a Big Spike in Referral Traffic? It Might Be Referrer Spam.

All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam.

Source: stacyljackson.com

Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.

Referral and ghost spam is making some site owners go crazy. Their data is totally skewed. To help you address this bad traffic, I’ve compiled a list of referral spam resources. Check them out, and add your recommendations to my List.ly list!

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Are You Really Ready for SEO?

The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.

Source: www.forbes.com

Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:

  1. Am I prepared for the SEO marathon?
  2. Am I willing to budget a realistic amount for this undertaking?

As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.

Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.

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Online Marketing Lesson: Don’t Put All of Your Eggs in One Basket

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: marketingland.com I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an… Continue Reading

What is a Marketing Technologist?

There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to… Continue Reading

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.

Source: www.fastcompany.com

Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.

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