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Does Your Business Need A Marketing Technologist?

bigstock-Modern-infographic-template-C-50890061The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business.  If you’re not familiar with what a marketing technologist does, then let me elaborate.  As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers.  About half are charged with helping craft new digital business models as well” (HBR).

You’ve probably noticed that the sales & marketing areas of most businesses are becoming the most tech-dependent areas in many organizations.  The reason why is because they are the ones that interact with prospects, and most prospects these days are finding your business online.  Sales & Marketing teams need to be active online to stay on top of evolving demands and understand the desires of customers and prospects.

If you’re a small to mid-sized B2B business, then you may not be able to afford to hire a full-time marketing technologist.  So, what do you do?  The best solution is to outsource those responsibilities.  Yes, you will still need to pay someone to do the work, but it won’t be at all of the additional costs of hiring an employee.

Here are some reasons why you should consider outsourcing the marketing technologist position:

  • Lower Costs – It will cost you less money to outsource this position because you will not have to pay the added on costs of maintaining an employee. No health benefits, retirement matching, paid-time-off, and training costs.
  • Less Ramp Up Time – Most agencies are capable of jumping right in and getting to work. There isn’t a lot of ramp up time needed to be spent on training.  So, this allows you to get moving more rapidly with the marketing strategy.
  • Idea Bank – Since most agencies are working with multiple clients they have other resources to get ideas on what types of strategies work well.
  • Up-To-Date On Latest Technologies – There’s a lot of technology offered out there in today’s world for the sales & marketing departments. It’s important that your marketing technologist is on top of and aware of those tools to keep you in the game.

Here’s an excerpt from a recent post I published, “Increase Sales with Marketing Automation”, that explains how marketing automation can help your company.

Someone from a global brand-leading company filled out a form submission for an e-book.  The marketing automation tool stored the prospect’s information in the system.  The next time when that individual visited the site, I was notified and was able to see what pages she was viewing. I personally reached out to her in real time as she was on the site to answer any questions she had.  She immediately responded and asked for some information, which I provided.  It opened up the possibility to start a great conversation and provide some additional information to her so that she can learn more about our client and its product offering.  If the client didn’t have a marketing automation tool, then we would never have known that the specific individual visited the site.  It would have been a lost opportunity.

If you’ve been thinking about how a marketing technologist can improve your business, then you’re on the right track.  If you’re not sure you can afford to hire one, then consider outsourcing it.  This is a position that shouldn’t be overlooked if you want to grow your business.  Jackson Marketing Services offers marketing technology management services for small and mid-sized organizations.  Contact us to request a consultation!

Check out our case study to see how we helped a B2B Software Client improve their business!

Marketing Automation: Why It’s So Important To Your Business

Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Compaines using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?


Marketing automation is a huge part of many successful businesses.  If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post.  Learn how marketing automation can help improve your business.  

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Seeing a Big Spike in Referral Traffic? It Might Be Referrer Spam.

All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam.


Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.

Referral and ghost spam is making some site owners go crazy. Their data is totally skewed. To help you address this bad traffic, I’ve compiled a list of referral spam resources. Check them out, and add your recommendations to my list!

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Are You Really Ready for SEO?

The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.


Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:

  1. Am I prepared for the SEO marathon?
  2. Am I willing to budget a realistic amount for this undertaking?

As Joshua Steimie points out in his post on, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.

Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.

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Online Marketing Lesson: Don’t Put All of Your Eggs in One Basket

As the Google+ we knew splits up, what’s the lesson learned? Don’t put all your digital marketing eggs in one basket, advises columnist Travis Wright. Source: I’ve said it before and I’ll say it again: don’t depend on a single social media platforms as your gateway to the world. While you probably aren’t an… Continue Reading

What is a Marketing Technologist?

There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to… Continue Reading

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.


Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.

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Check Out What Our Clients Say

Interested in working with us? Check out some of our client testimonials below!

Jim Howell


“They deliver results, this is what matters. Jackson Marketing Services can wrap their services around your ideas and plan—then execute. Better Yet? They can show you measurable results along the way. Put them on your side!”

Ken Murray


“I strongly recommend Jackson Marketing Services for their collective expertise in social media marketing, SEO and the management of social medial platforms. The dynamic duo of Stacy, Alanna and the team at Jackson Marketing Services has the clear insight that social media alone for businesses is not enough. They clearly understand that businesses like ours need ROI and that we want and expect social media to be part of overall lead generation. . . ."

Vance Wood


“A great team! Designed a custom solution for our lead generation program. Asked great questions that really made us understand the product and its benefits and allowed them to design a perfect solution for us. Proactive to every part of the process and always delivering more than promised. I appreciate all of their work and hope to have the opportunity to work with them in the future. Many thanks!”

Jim Howell
Ken Murray
Vance Wood

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