The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.
Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:
- Am I prepared for the SEO marathon?
- Am I willing to budget a realistic amount for this undertaking?
As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.
Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.