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Inbound Marketing

Jackson Marketing Services helps B2B and consumer-oriented businesses create and execute inbound marketing strategies. From content marketing to SEO & PPC and marketing automation, we can help you improve your online reach. Share fresh, unique content with your customers! Learn more about our inbound marketing approach.

Projects & Consulting

Not everyone needs or is ready for a retainer-based relationship with an online marketing agency. If you are looking for project-based engagements or consulting and training, let Jackson Marketing Services supplement and support your existing sales & marketing team and efforts. Learn more about marketing projects and marketing consulting services.

Marketing Technology

With the increasing number of marketing technology options and solutions, things can get confusing. From outsourced marketing automation using our partner platform to implementing and administering other sales & marketing technologies, we have the know-how to help you succeed. Learn more about marketing technologist services

Businesses of all sizes have amazing opportunities to reach more potential customers than ever before! Jackson Marketing Services helps organizations like yours improve awareness, generate leads, and increase sales both on and offline – locally, nationally, or globally. Put our services to work for you and engage buyers during every stage of the buying process.

Latest from the Blog

Rev Up Sales Response with Marketing Automation

Top salespeople and entrepreneurs know about trigger events. They are those events and behaviors that signify sales opportunities. The types of trigger events that salespeople watch for include both external and internal events such as: A new company direction (internal) Mergers and acquisitions (internal) Eco-friendly initiatives (internal) Layoffs or rapid growth (internal) Industry regulations (external)…

Best Features You Aren’t Using on Your Social Media Sites

OK. Maybe I’m being a little bold by stating that you are not are using these nifty social media platform features. You probably are. I am primarily talking to that other guy over there — you know how he is. <sheesh> You, on the other hand, can skim through this well-intentioned blog post and pick…

Get People Visiting and Engaging with You on Social Media

The most important thing is to make your social media pages a place where your customers want to be. Here are ten tips to help you do just that!

Source: stacyljackson.com

I recently posted this on my digital marketing blog. I outline ten ways to drive traffic to and engagement with your social media profiles. Check it out!

Does Your Business Need A Marketing Technologist?

The role of the marketing technologist has been major topic of conversation lately, especially in the B2B world of business.  If you’re not familiar with what a marketing technologist does, then let me elaborate.  As defined by Harvard Business Review, the purpose of this position is to “align marketing technology with business goals, serving as…

Marketing Automation: Why It’s So Important To Your Business

Is your business using marketing automation to help drive business to your website?  If so, then you understand the value it plays in your overall success.  If not, then maybe you just haven’t been sold on the benefits it has to offer.  Marketing automation is an easy way to take an inside look at what’s going on with your company and what’s working vs what’s not working.According to Marketo, “Compaines using marketing automation source 45% more pipeline than those who don’t use marketing automation.” Still not sure it’s worth it?

Source: www.linkedin.com

Marketing automation is a huge part of many successful businesses.  If your business isn’t currently using a marketing automation platform to gain insight into your business practices, then you should review the reasons mentioned in this post.  Learn how marketing automation can help improve your business.  

Seeing a Big Spike in Referral Traffic? It Might Be Referrer Spam.

All of your traffic in Google Analytics may not be real. Take time to to dig in and see if you are getting referral spam.

Source: stacyljackson.com

Are you enjoying surprising spikes in your traffic? Have you giddily logged into Google Analytics to see what’s causing it? I hope you didn’t simply stop at the Default Channels Report. If you see it’s your referral traffic driving up those numbers, you’ve got to dig deeper to see what sites are referring traffic. However, you should NOT VISIT any sites that look like odd referrers just in case there is malware there.

Referral and ghost spam is making some site owners go crazy. Their data is totally skewed. To help you address this bad traffic, I’ve compiled a list of referral spam resources. Check them out, and add your recommendations to my List.ly list!

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