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Stand Out. Get Found.

Improve Awareness, Gain Traffic, and Increase Leads & Sales with Jackson Marketing Services.

inbound marketing agency

Inbound Marketing

Jackson Marketing Services helps B2B and consumer-oriented businesses create and execute inbound marketing strategies. From content marketing to SEO & PPC and marketing automation, we can help you improve your online reach. Share fresh, unique content with your customers! Learn more about our inbound marketing approach.

Projects & Consulting

Not everyone needs or is ready for a retainer-based relationship with an online marketing agency. If you are looking for project-based engagements or consulting and training, let Jackson Marketing Services supplement and support your existing sales & marketing team and efforts. Learn more about marketing projects and marketing consulting services.

Marketing Technology

With the increasing number of marketing technology options and solutions, things can get confusing. From outsourced marketing automation using our partner platform to implementing and administering other sales & marketing technologies, we have the know-how to help you succeed. Learn more about marketing technologist services

Businesses of all sizes have amazing opportunities to reach more potential customers than ever before! Jackson Marketing Services helps organizations like yours improve awareness, generate leads, and increase sales both on and offline – locally, nationally, or globally. Put our services to work for you and engage buyers during every stage of the buying process.

Check Out What Our Clients Say

Interested in working with us? Check out some of our client testimonials below!

Jim Howell

Owner

“They deliver results, this is what matters. Jackson Marketing Services can wrap their services around your ideas and plan—then execute. Better Yet? They can show you measurable results along the way. Put them on your side!”

Ken Murray

Founder

“I strongly recommend Jackson Marketing Services for their collective expertise in social media marketing, SEO and the management of social medial platforms. The dynamic duo of Stacy, Alanna and the team at Jackson Marketing Services has the clear insight that social media alone for businesses is not enough. They clearly understand that businesses like ours need ROI and that we want and expect social media to be part of overall lead generation. . . ."

Vance Wood

President

“A great team! Designed a custom solution for our lead generation program. Asked great questions that really made us understand the product and its benefits and allowed them to design a perfect solution for us. Proactive to every part of the process and always delivering more than promised. I appreciate all of their work and hope to have the opportunity to work with them in the future. Many thanks!”

Jim Howell
Ken Murray
Vance Wood

Are You Really Ready for SEO?

The phrase “If you fail to plan, you plan to fail,” applies just as well to SEO as anything else in life. Here’s how to make sure you’re planning and budgeting for SEO starts out on the right foot.

Source: www.forbes.com

Before you start interviewing agencies to help you improve your organic traffic, ask yourself these two key questions:

  1. Am I prepared for the SEO marathon?
  2. Am I willing to budget a realistic amount for this undertaking?

As Joshua Steimie points out in his post on Forbes.com, SEO is a long-term strategy that isn’t cheap. If you aren’t ready to give a firm several months to even get initial results going, then you aren’t ready to hire a firm. As he also points out, don’t expect to get by on the cheap. He goes so far to say he wouldn’t hire an agency that charged less than $1000/mo. Why? Cheap prices probably means cheap work with lots of shortcuts that could get your site penalized during the next round of Google Penguin and Panda updates.

Read Steimie’s full post to learn the five factors that can help you prepare to hire an SEO firm.

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What is a Marketing Technologist?

There has been a lot of buzz lately over the role of the marketing technologist in marketing organizations. It’s really about time, too, especially in B2B organizations. In my life prior life as a marketing manager working for a mid-sized B2B technology company, I can tell you how frustratingly painful and difficult it was to… Continue Reading

How Facebook Is Failing Local Businesses

The former head of SMB Marketing at Facebook on why social media can no longer help small businesses reach customers.

Source: www.fastcompany.com

Many small business owners are have gotten serious over social media over the past year or so, but maybe it’s too late. If you consider the opinions and information shared by Chris Lou, former head of SMB Marketing at Facebook, things do seem bleak for small businesses seeking to win traffic (on and offline) through social media.

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Email Marketing Best Practices for Lead Generation

In the age of social selling, email seems to have lost some of its charm as a method for lead generation; however, it shouldn’t be overlooked. Email remains a great way to generate sales leads and convert more of your prospects into customers. Unfortunately, many times email gets a bad rap because best practices are… Continue Reading

10 Quick & Easy Social Media Tips

Are you looking for ways to quickly and easily improve your social media management and marketing? Here are my top ten time-saving tips for your social media marketing efforts. 1. Use Snip.ly to add a call to action to every social share. Snip.ly is one of my favorite recent finds. Social media is all about… Continue Reading

Have You Adjusted Your Social Media Approach for 2015?

The glory days of free reach on Facebook are behind us. It’s time to rethink your approach to Facebook and broaden your social media marketing approach. Source: www.jacksonmarketingservices.com It’s 2015. The good old days of free reach on Facebook are over. The days of depending solely on Facebook are over. Check out this post to… Continue Reading

Tweets Will Begin Showing Up in Google Search Results

Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online.”

Source: www.bloomberg.com

You may remember my post from Sunday outlining the need to think beyond Facebook for your social media marketing. Here is another reason why you need to start looking at Twitter: tweets will begin showing up in Google’s search results in real time. As soon as a tweet goes live, it can begin showing in search results on Google. 

So, what do you need to start considering as updates to your Twitter strategy?

  • When posting your own content, use relevant keywords in your tweet. Sometimes we take for granted that our audience follows us because they know what we do. So maybe we don’t always use search terms. With this new arrangement, your tweets will potentially reach people who aren’t even logged into Twitter.
  • When sharing other people’s content, try a service like Snip.ly that adds a call to action for your website at the bottom of the shared page. Here’s a screen shot of what Snip.ly can add to your shared links to other people’s sites.
  • Comment and share your opinion or advice on timely topics, as appropriate. That will be a trending search term on Google if it’s timely.

Are you excited about this new arrangement? What other changes are you considering?

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Have You Adjusted Your Social Media Approach for 2015?

Last month, Pew Research Center released its Social Media Update 2014 reporting findings from a survey conducted in September 2014. The survey confirms the rumors you may have heard about the slowing user growth of Facebook; however, it does reveal that engagement on Facebook continues to increase. Other significant updates include information about the increased participation among online… Continue Reading

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